Privacy Policy

Home / Privacy Policy

Last updated: 4 May 2026

This privacy policy applies to martinwilde.co.uk and explains how Martin Wilde collects, uses and protects your personal data when you use this website or sign up to receive blog updates by email.

Martin Wilde takes your privacy seriously and will only use your personal data in accordance with this privacy policy and applicable data protection laws.

For the purposes of UK data protection law, Martin Wilde is the data controller for the personal data collected through this website.

Contact email: contact@martinwilde.co.uk

1. Definitions

In this privacy policy:

Data means any information that relates to an identified or identifiable person.

Data Protection Laws means the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003, and any other applicable UK data protection or privacy laws.

UK GDPR means the UK General Data Protection Regulation.

Website means martinwilde.co.uk and any subdomains, unless a separate privacy notice applies.

You means any person who visits or uses this Website.

2. Scope of this privacy policy

This privacy policy applies only to this Website and to personal data collected through it.

This Website may include links to other websites. I am not responsible for the privacy practices, content or security of external websites. You should read the privacy policy of any external website you visit.

3. Personal data I collect

I may collect and process the following personal data.

Data you provide directly

  • Your email address when you sign up to receive blog updates.
  • Your name, if the sign-up form asks for it and you choose to provide it.
  • Any information you send if you contact me by email or through the Website.
  • Your marketing preferences, including whether you have consented to receive blog updates.

Data collected automatically

When you use the Website, certain technical data may be collected automatically, including:

  • IP address.
  • Browser type and version.
  • Device type.
  • Operating system.
  • Pages visited.
  • Referring website.
  • Dates and times of visits.
  • Approximate location, such as country or region.
  • Cookie and analytics data, where applicable.

4. How I collect personal data

I collect personal data when:

  • You sign up to receive blog updates by email.
  • You contact me directly.
  • You browse the Website.
  • Cookies or similar technologies are used, subject to your cookie choices.

5. How I use your personal data

I may use your personal data for the following purposes:

  • To send blog updates by email, where you have given consent.
  • To manage email subscriptions and unsubscribe requests.
  • To respond to enquiries.
  • To operate, maintain and secure the Website.
  • To understand Website performance and improve content, where analytics are used.
  • To comply with legal obligations.

The lawful bases I may rely on are:

  • Consent, for sending blog updates and for non-essential cookies such as analytics cookies.
  • Legitimate interests, for responding to enquiries, operating the Website, improving content, and keeping the Website secure.
  • Legal obligation, where I need to keep records or comply with applicable law.

Where I rely on legitimate interests, I only do so where I consider that my interests are not overridden by your rights and freedoms.

6. Blog updates and email marketing

If you sign up to receive blog updates, I will use your email address to send you updates about new posts and related content from martinwilde.co.uk.

I will only send you blog updates where you have given consent, for example by submitting an email sign-up form.

You can withdraw your consent at any time by:

Withdrawing consent will not affect the lawfulness of any processing carried out before you withdrew consent.

7. Cookies

Cookies are small text files placed on your device when you visit a website. They help websites work, improve user experience, and provide information about how the site is used.

This Website may use the following types of cookies:

  • Strictly necessary cookies: required for the Website to function properly, such as security, cookie preference management, or basic site operation.
  • Analytics cookies: help understand how visitors use the Website, such as which pages are viewed and how visitors arrive at the site.
  • Functionality cookies: remember choices you make, such as preferences or settings.

Strictly necessary cookies may be used without consent. Non-essential cookies, such as analytics cookies, should only be used with your consent.

You can change your cookie preferences through the cookie banner or settings tool on the Website, where available. You can also control cookies through your browser settings.

Cookie schedule

Strictly necessary cookies

  • Cookie name: cookieyes-consent
    Provider: CookieYes
    Purpose: Remembers your cookie consent preferences so that your choices are respected on future visits to the Website.
    Duration: Up to 1 year, depending on the CookieYes settings
    Type: Strictly necessary

Analytics cookies

  • Cookie name: _ga
    Provider: Google Analytics 4
    Purpose: Used to distinguish individual users and understand how visitors use the Website, including page views and user journeys. This helps improve Website content and performance.
    Duration: 2 years by default
    Type: Analytics
  • Cookie name: _ga_[GA4 container ID]
    Provider: Google Analytics 4
    Purpose: Used to persist session state, helping Google Analytics understand visits and interactions during a browsing session.
    Duration: 2 years by default
    Type: Analytics

Functionality cookies

  • Cookie name: No functionality cookies currently confirmed
    Provider: Not applicable
    Purpose: I do not currently use any confirmed functionality cookies on this Website. If functionality cookies are added in future, this section will be updated.
    Duration: Not applicable
    Type: Functionality

8. Sharing your personal data

I do not sell your personal data.

I may share your personal data with trusted service providers who help operate the Website or send blog updates. These may include:

  • Website hosting providers.
  • Email marketing or newsletter platforms.
  • Analytics providers.
  • Website maintenance or security providers.

These providers may only process your personal data for the purposes I specify and must protect it appropriately.

I may also disclose personal data where required by law, regulation, court order, or to protect my legal rights.

9. International transfers

Some service providers may process personal data outside the UK. Where this happens, I will take steps to ensure your personal data is protected in accordance with UK data protection law, such as using appropriate safeguards or relying on adequacy regulations where applicable.

10. Data retention

I will only keep your personal data for as long as necessary for the purposes set out in this privacy policy.

In general:

  • Email subscription data will be kept until you unsubscribe or ask for it to be deleted.
  • Enquiry data will be kept for as long as needed to respond and manage any follow-up.
  • Technical and security logs will be kept for a limited period needed to operate and protect the Website.
  • Consent and unsubscribe records may be kept where needed to demonstrate compliance with legal obligations.

If you unsubscribe from blog updates, I may keep a limited record of your email address to make sure you are not sent further marketing emails.

11. Security

I use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse or disclosure.

These measures may include secure hosting, access controls, passwords, software updates, and limiting access to personal data to those who need it.

If you suspect any misuse, loss or unauthorised access to your personal data, please contact me at contact@martinwilde.co.uk.

12. Your rights

Under data protection law, you have rights in relation to your personal data. These may include:

  • The right to access your personal data.
  • The right to correct inaccurate or incomplete personal data.
  • The right to request deletion of your personal data.
  • The right to restrict processing.
  • The right to object to processing.
  • The right to data portability.
  • The right to withdraw consent where processing is based on consent.
  • The right to complain to the Information Commissioner’s Office.

To exercise your rights, contact me at contact@martinwilde.co.uk.

I may need to verify your identity before responding to a request.

You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator. You can find details at ico.org.uk.

13. Accuracy of your data

Please let me know if your personal data changes so I can keep it accurate and up to date.

14. Changes to this privacy policy

I may update this privacy policy from time to time to reflect changes to the Website, legal requirements, or how I process personal data.

Any updates will be posted on this page. The “Last updated” date will show when the policy was last changed.

15. Contact

If you have any questions about this privacy policy or how your personal data is handled, please contact:

Martin Wilde
Email: contact@martinwilde.co.uk
Website: martinwilde.co.uk