I'm Martin Wilde
Marketer, BA (Hons.), DipM, MCIM
- Working at Wilde Marketing
- Consulting at Arty-Folks
- Obsessed with Exercise and Sports
Hi there! I’m Martin Wilde, a seasoned Digital Marketing Leader specialising in crafting effective strategies and roadmaps for fast-growing consumer-facing businesses. I excel in driving substantial revenue growth and operational efficiencies through innovative, human-centered digital strategies. With a strong track record in leading cross-functional teams, managing multi-million-dollar budgets, and leveraging data-driven insights, I focus on creating digital experiences that resonate globally.
Professional Skills
Work Experience
Founder and CEO
Over the past few years, Wilde Marketing has been dedicated to empowering charities, educational institutions, and purpose-driven organisations through tailored digital marketing strategies. We've seen significant growth and transformation, adapting to the evolving digital landscape to deliver measurable impact for our clients.
Global Digital Marketing and Optimisation Manager
Leading, creating and executing digital strategic initiatives to drive revenue growth and operational efficiencies. Responsibilities include optimising the sales cycle, enhancing lead attribution, creating and refining customer journey experiences that eCommerce and lead generation across all product areas.
Marketing Consultant
Collaborate closely with the CEO to develop and execute a comprehensive digital marketing strategy focused on elevating brand awareness and fostering community engagement.
Global Digital Marketing and Optimisation Manager
Collaborate closely with the CEO to develop and execute a comprehensive digital marketing strategy focused on elevating brand awareness and fostering community engagement.
Digital Marketing Officer
Leading the formulation and execution of a comprehensive digital strategy leveraging eCommerce, paid search, social media, and email automation marketing channels.
Digital Marketing Manager
Leading initiatives encompassing the design, development, and simultaneous launch of three websites, resulting in substantial increases in yearly membership ticket sales, event attendance, brand engagement and conversion rates. Developing content, coordinating developer resource and enhancing the customer experience using channels such as mobile applications and CRM tools.
EMEA Content Specialist
I managed eCommerce product launches and subscription services, implementing SEO best practices across multiple languages and websites to improve conversion rates and top of funnel engagement. I analysed data using Google Analytics and CRM tools to enhance web sales. Additionally, I led campaigns, ensuring brand consistency across regions by collaborating with Product Managers, Content Writers, and Sales teams.
Marketing Executive
I created, managed, and implemented marketing plans and strategies, overseeing all online and offline marketing channels, including social media, mailshots, CRM, and SEO for three websites. I managed Google AdWords, increasing ROI by approximately 20%. I also managed email marketing, improving click-through rates by 100% and open rates by 15%.
Education
Recommendations
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I want to thank you personally for all of the collaboration you have shown amongst our team and with our Business Unit partners. This has set such a strong course for us to achieve such great success. I also wanted to applaud you for your dedication and tireless approach in such a challenging environment.
Martin Whiting Director of Marketing -
Special thanks for supporting the engagement action plan development in 2022/2023 and being a member of the core/ focus team at the global group marketing (GGM). You have been critical on the engagement cycle in 2021/2022 already, and I'm sure you'll be a super partner this year again. I appreciate this a lot that you volunteered for this initiative, and helping the team and people leaders in getting even better engagement results in 2023.
Wolfgang Weinkum Director of Marketing Operations -
Martin demonstrated exceptional skill in funnel management, adeptly handling MQL/SQL conversion across multiple channels, including SEO, and PPC. His approach to content and channel utilization, along with his rigorous A/B testing, ensured our campaigns were always performing at their best. They kept all tracking mechanisms up to date, providing accurate and timely data for decision-making.
Romal Mehta Senior Marketing Campaign Manager -
Martin is great to work with, he is consistently cheerful and enthusiastic, comes to meetings well prepared and delivers on time and to a high standard.
Emma Bartin Global Transformative Marketing Campaign Lead -
In terms of marketing process management, Martin has identified, designed, and maintained scalable processes that enhance the efficiency of the marketing team. His efforts have driven alignment within the department and across functions, making a significant impact on our overall productivity.
Daytona McDonald Global SEO Manager -
His dedication to achieve results and his willingness to share knowledge make him an asset to any organization.
Thanks, Martin, for always being there and for your exceptional contributions professional and personally.
Raquel Campos Global Campaign Manager
Statistics
Million dollars
of budget that I have managed
Million dollars
of revenue created for organisations I've worked for
Years'
experience gained
Industries
that I have worked in
Awards and Achievements
Pall President Award Q4 2023
Collaborated closely with the Pall Life Sciences’ business unit campaign teams, and the results were outstanding. Digital marketing activities have resulted in a 15% increase in lead value from digital promotional activity. Well done to you on helping the business achieve and beat its digital funnel fill from digital activities. This has has set such a strong course for us to achieve such great success. I also wanted to applaud you for your dedication and tireless approach in such a challenging environment.
President’s award Q4 2020
The team led planning and execution to significantly pivot the overall Pall marketing mix to the web and other digital channels in 2020. In collaboration with Business Unit demand generation teams, marketing-generated sales opportunities from Pall.com (our largest, most important digital channel) grew 48% YoY in 2020. Together with growth from other digital channels. Pall’s demand generation efforts grew 25% YoY – more than offsetting traditional channel losses.
My Interests
I love watching movies and sailing, to conquering triathlons and embarking on scenic hikes. When I’m not exploring the great outdoors, you might catch me absorbed in a captivating book or pounding the pavement on a long run.
- Watch Movies
- Sailing
- Triathlon
- Reading